Selecting the Right Priority for Your Marketing Request

Setting the correct Priority level helps us plan, schedule, and respond to your request effectively. While we aim to handle all submissions promptly, the priority you select helps us understand urgency and business impact.

Here’s a guide to help you choose the appropriate level:

1. Low

Use this for requests that are non-urgent and flexible in timeline.
These are usually “nice to have” items that do not impact current workflows or campaigns.

Examples:

• “Update a graphic that will be used in Q4.”

• “Create a new internal slide deck template when time allows.”

• “Refresh last year’s promo materials just for future reference.”

• “Create a mood board for a potential 2026 rebrand.”

Choose this when the request is not time-sensitive and doesn’t affect operations.

2. Normal

Use this for standard requests with a reasonable timeline.
These are day-to-day marketing needs that should be completed in the normal queue.

Examples:

• “Design a social post for an upcoming partner feature.”

• “Add a new blog post to the website next week.”

• “Write email copy for next month’s newsletter.”

• “Order postcards for the trade show in two weeks.”

Choose this for requests that are important but not time-critical.

3. High

Use this when your request has a fixed deadline or impacts a current campaign.
These often require coordination across teams or are needed for upcoming launches.

Examples:

• “Fix a display issue on the homepage before the ad campaign starts tomorrow.”

• “We need final artwork for a print deadline in two days.”

• “Create landing page copy for a campaign launching this week.”

• “Video edits needed for a post going live Friday.”

Choose this when there is a clear deadline and delays will impact performance or visibility.

4. Urgent

Use this only for critical, time-sensitive issues that require immediate attention.
This should be reserved for emergencies or last-minute issues disrupting live campaigns or business operations.

Examples:

• “A paid ad was launched with incorrect pricing—needs fixing ASAP.”

• “The email sent this morning had the wrong link and we need a correction blast.”

• “The website crashed during a live campaign.”

• “A press release went out with the wrong date.”

Choose this only if the request cannot wait and has a serious impact.

Priority Quick Reference