Choosing the Right Request Type

To ensure your request is handled efficiently, it’s important to choose the right Type when filling out the marketing request form. This helps us understand the nature of your submission and prioritize it accordingly.

Here’s a breakdown of each type and when to use it:

1. Questions

Use this when you’re looking for information, clarification, or guidance.
This type is for inquiries that don’t require action, just answers.

Examples:

• “What size should my event flyer be for print?”

• “Who manages social media scheduling?”

• “Can I get brand guidelines for a partner presentation?”

• “Is there an approved logo for internal use?”

Choose this when you're not asking us to do something, just to explain something.

2. Incidents

Use this when something isn’t working as expected and you need it fixed.
This type helps us flag time-sensitive issues that may be disrupting work.

Examples:

• “The website homepage banner isn’t loading.”

• “Our promo code isn’t applying during checkout.”

• “The campaign email was sent with the wrong subject line.”

• “The QR code on our printed materials links to the wrong page.”

Choose this when you’ve found a problem that needs immediate attention.

3. Problems

Use this to report a known issue or recurring pain point that isn’t urgent, but needs a long-term fix or review.

Examples:

• “It’s confusing which photo folder to use for social posts.”

• “We don’t have a good process for approving blog content.”

• “There’s no form for requesting printed materials.”

• “Our property videos are hard to locate internally.”

Choose this when you're flagging a systemic issue or gap that needs improvement.

4. Tasks

Use this when you need work to be completed, this is the most common type.
Tasks are actionable and usually tied to one of the categories listed in the previous article.

Examples:

• “Design a flyer for our June event.”

• “Write captions for an Instagram reel.”

• “Create a landing page for our summer promotion.”

• “Order branded mugs for new employee swag bags.”

Choose this when you’re requesting that something be created, completed, or produced.

TL;DR Quick Reference