To help streamline communication and ensure your marketing requests are routed to the right team, we’ve created a set of categories that reflect our internal workflows. Please review the descriptions below to determine which category best fits your request. If you're unsure, choose Other and we’ll help direct it appropriately.
1. Design
What it covers: All visual design requests not specific to web use.
Examples:
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Creating event flyers or signage
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Designing logos or icons
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Internal presentation templates
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Email graphics
Assigned Team: Creative Design
2. Development
What it covers: Coding or technical work not related to website front-end visuals.
Examples:
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Setting up a custom form or automation
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Fixing a broken script
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Backend integrations (e.g., email to CRM)
Assigned Team: Development
3. Copywriting
What it covers: Original writing or revision of marketing content.
Examples:
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Website or landing page copy
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Ad headlines and descriptions
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Taglines or naming ideas
- Article creation
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Internal communications (e.g., press releases or memos)
Assigned Team: Copywriting & Content
4. Print Collateral
What it covers: Design and production of printed materials.
Examples:
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Business cards
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Brochures or rack cards
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Postcards for direct mail
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Trade show banners
Assigned Team: Design + Print Vendor Coordination
5. Content Production
What it covers: Photo, video, and audio production or editing.
Examples:
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Scheduling a photoshoot
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Creating a promotional video
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Editing reels for social media
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Producing voiceovers or podcast content
Assigned Team: Content & Multimedia Production
6. Project Management
What it covers: Cross-functional campaigns or multi-step projects requiring coordination.
Examples:
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Launching a new service or product
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Coordinating a seasonal campaign
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Planning an event with design, copy, and print needs
Assigned Team: Marketing Project Management
7. Web Design
What it covers: Design and layout for web-based experiences.
Examples:
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Creating a new page layout
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Updating homepage visuals
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Designing mobile-responsive sections
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UI/UX recommendations
Assigned Team: Web & UI/UX Design
8. SEO
What it covers: Search engine optimization, both on-page and technical.
Examples:
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Keyword research
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Optimizing a blog post
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SEO audits or reports
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Metadata updates
Assigned Team: SEO Strategy & Execution
9. Advertising
What it covers: Paid media planning and execution.
Examples:
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Google Ads setup or updates
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Social media ad campaigns
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Budget planning for paid campaigns
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A/B testing of ad creatives
Assigned Team: Advertising & Media Buying
10. Physical Goods
What it covers: Branded merchandise and physical giveaways.
Examples:
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Ordering branded apparel
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Custom swag for events
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Branded water bottles or notepads
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Promotional items for giveaways
Assigned Team: Merch & Vendor Management
11. Social Media
What it covers: Planning and execution of content for social channels.
Examples:
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Requesting a post for a company announcement
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Sharing a partner spotlight
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Help with post design or caption writing
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Social media scheduling
Assigned Team: Social & Community Marketing
12. Promotions
What it covers: Campaigns or special offers meant to drive bookings, traffic, or engagement.
Examples:
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Flash sale setup
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Discount code creation
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Partnership giveaways
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Holiday or seasonal promotions
Assigned Team: Campaign & Promotions Team
13. Other
What it covers: Anything that doesn’t quite fit the other categories.
Examples:
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Brainstorming support
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Exploratory ideas
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Internal requests that cross departments
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Requests still being defined
Assigned Team: Routed based on content
Need Help Deciding?
If you’re not sure where your request belongs, feel free to select Other and include as much detail as possible. A member of the marketing team will review it and get back to you quickly.